These official guidelines will not take effect until later this year, applying to any titles opening on or after October 1. This was a provision of the proposed May guidelines There is no longer any mention made of mandating that all marketing material, trailer or otherwise, identity a specific release date for the film.The prior guidelines only allowed 1 exception per year. Film studios will be granted two exceptions per year on the guidelines governing trailer length and marketing lead time.This provisions remains the same from the guidelines proposed in May. Marketing of a film at theaters in the form of displayed posters can only be used within 4 months of the film’s intended release.The prior guidelines sought to limit film trailers to a 4-month window meaning that extra month is something studios fought for in negotiating with NATO. Trailers for film can only be shown within 5 months of intended release.The current standard trailer length of 2 minutes, 30 seconds (which is based upon a voluntary MPAA regulation) is now cut down to a new standard of 2 minutes.As per The Hollywood Reporter, NATO’s guidelines have been slightly revised, ratified, and enacted: Some might have thought they would just go away, shouted down by industry opposition. So, NATO backed down, tabled their guidelines, and engaged in months of discussions with the Hollywood studios.
They were not pleased with the proposed guidelines. However, Hollywood film distributors and studios begged to differ. As such, their proposed guidelines were informed by mounting customer complaints. Why? If a trailer is too long or gives away too much of the plot or fails to indicate a release date, those are complaints which are directed on site at theater owners and employees who bear no direct responsibility for the perceived errors in the marketing. Yay?īack in May, the National Association of Theater Owners (don’t pretend you knew that was a thing that existed) proposed new guidelines which would restrict the length and release window for all film trailers and advertising meant to be displayed in theater lobbies. They’re focusing on gaining a better control of the ways in which films are marketed. Unfortunately for them, they’re not really doing anything about concession prices or rude moviegoers. theater owners, they’ve been working on improving the viewing experience since this past May.
#LONG FORGOTTEN FIELDS TRAILER MOVIE#
Last month, Harris Interactive released results of a poll which revealed, among others things, that Americans regard concession prices (62%) and rude moviegoers (56%) as being the two worst parts of seeing a movie in a theater.
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