The interesting part here is that even though they’ve been spreading the majority of the creatives to Admob until now, Unity was bringing the most impressions with over 80%. and removing the unsuccessful ones to optimize their campaign strategy. However, they’ve started spreading their ad creatives to more channels by adding new ad networks like Tiktok, Ironsource, Applovin, etc. Since then, they’ve been using mostly Admob and Unity as their Ad Networks. In September, Evony was using only 8 Ad Networks. We can say that their ad spend is quite high as they try lots of ad creatives in different media formats and in different ad networks. Let’s dive into the Campaign Analysis section to see what kind of insights we can get. It seems that they’ve started optimizing their ad creatives in terms of content, media format and even the ad networks they utilize since the number of the creatives started decreasing over time. When we dug more, we saw they’ve published 2693 ad creatives in September, 1161 in November and 950 in December. Top AdvertisersĪccording to last week in January, as we can see in the picture, Evony has received an impression score of 377,260 and published 577 unique ad creatives. If you haven’t seen this blog post about Misleading Ad Strategies, you should definitely check it out before reading this article. It was ranked 62nd in September, 18th in November, 10th in December, and this week, they are ranking 5th in Top Advertisers, which means that they are quite successful in what they’re doing in terms of getting impressions and most probably, downloads. The interesting part of this game is that it doesn’t only use similar types of ads like Homescapes but also brings these ads into a reality where users can play them as a part of the game. And this is what Evony did for its strategy.Įvony is a strategy game in the App Store ranking 4th among Top Advertiser apps this week. Moreover, it doesn’t only uncover your competitor’s ad campaign strategies to shape and strengthen yours but also it helps to create new game ideas and unique in-app features that you can use to build on your games. Plus, it is extremely costly to find the best-optimized version of the creative since you pay for these ads at the end of the day.īut, if you have an Ad Intelligence technology that uncovers the Top Creatives, you can simply reveal the high-performing ad creatives in any category. However, it takes plenty of time to find the most successful ad creative in your inventory since you have to test each of your ad assets and wait for the results. The reason is very simple: Ad creatives make the first impression to the users and make the first click after watching a video, seeing an attractive image or playing some interactive ads.
But the game makes weird choices, and Vivica and Dragon ends up crying… Can you help them survive the cold?Į&P being “Royal Match-ed” - Richard being put through all kinds of odd situations where you are either trying to save him by matching tiles and prevent Richard from being frozen to death by an ice storm, being eaten by a giant snake, perish in a burning building/castle, losing balance and fall into watery depths, trying to board up a window to prevent the frozen window to come in but kept planking up from the area farthest away from him… Can you do it better? Try it for yourself!Į&P being “Evony-ed” - Help Richard get access to his Cloud Hammer by pulling pins along the way to avoid ferocious enemies and deadly booby traps, but beware, one wrong pin will have lava douse the Cloud Hammer into useless junk or have a monster slice Richard into little threads.Among other marketing activities, ad creatives play one of the most important roles to promote an app. Since this is the only mobile game I play, and through FB feeds and MV of this game portraying other games, I’ve always wondered what E&P would look like when portrayed within other games through creative (or shall we say uncreative) marketing.Į&P being “Homescap-ed” - On a snowy day, a laughing, fancily dressed Richard with equally fancily dressed Elena kicked a poorly dressed Vivica and her pet dragon to the curb, you are being offered to “Leave” or “Stay” the game chooses to to “Leave.” They find a dilapidated, run-down house, where the window is broken, stove is not working, and the door is all but gone, you are being offered some tools to help you warm up.
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